Software Development & Advisory for the Middle Market

Software & AI Solutions
for the Middle Market.

Right-sized for companies without large internal IT teams.
Built around how you actually operate.

Middle-market companies generate more data than ever — yet most still make decisions the way they did a decade ago. StraightArrow closes that gap. We design, build, and deploy the bespoke software and AI these businesses actually need, taking you from strategic diagnosis to working code.

Built for the middle market Strategy to production code $25M–$500M revenue Outcomes over outputs

The Opportunity Gap

Data-Rich, Decision-Poor

Despite generating more data than ever decision-makers struggle to synthesize it. Enterprise software was built for the largest companies; consultants leave slideware, not systems; and implementations rarely fit how you actually operate, leaving you drowning in data, when you should be swimming laps.

RAW DATA BETTER DECISIONS

StraightArrow closes the gap — turning the data you already have into decisions that move the numbers that matter, with working software built around how you operate.

Core Capabilities

Built Around Your Operations

Bespoke Software & AI Tooling

Predictive maintenance, quality control, AI scheduling, and operational-intelligence tools — built around prioritized, high-ROI use cases and phased roadmaps that add capability without disrupting operations.

ERP Modernization & AI Enablement

Extension, two-tier, and agentic-AI integration that make existing systems AI-ready — no costly rip-and-replace.

Data Architecture & Integration

Connecting OT, SCADA, ERP, and field data into unified, AI-ready environments — resolving the fragmentation that blocks value.

Back-Office & Commercial Automation

AI-powered estimating, quoting, proposal generation, and financial-workflow automation — measurable throughput, less manual work.

Where We Work

Industries We Know

No SaaS startups, consumer apps, or financial services — just deep, hands-on expertise across the industries we serve.

Industrial Services
Infrastructure & Utilities
Discrete Manufacturing
Process Manufacturing
Oil & Gas
Power & Energy
Field Services
Distribution & Logistics

How We Engage

From Diagnosis to Capability

01

Diagnose

Data & process audit, AI-readiness assessment, and ROI prioritization across your specific operational landscape.

02

Design

Architecture of bespoke solutions — built around your data, your systems, and your team. No off-the-shelf templates.

03

Build

Iterative development with embedded advisory — rapid pilots that prove value before full deployment.

04

Embed

Workforce training, change management, and knowledge transfer that build durable internal capability.

Why StraightArrow

Where Strategy Meets Code

Deep Sector Focus

Our domain expertise is the industrial middle market — not SaaS, consumer, or financial services.

Strategy to Production Code

Advisory and development under one roof — no gap between what consultants recommend and what developers actually build.

Right-Sized for the Middle Market

Engagements for companies without large internal IT teams, priced for $25M–$500M revenue businesses.

Outcomes Over Outputs

We measure success in uptime, margin, win rate, and throughput — not deliverable documents or hours billed.

Legacy-System Pragmatism

We build around what you have — integrating with existing ERP, OT, and field systems without forcing rip-and-replace.

We measure UptimeMarginWin rateThroughput

Practitioners, Not Generalists

Every Seat at the Table

StraightArrow pairs deep operating expertise with hands-on software engineering — principals who have built companies, run operations under real pressure, deployed institutional capital, and shipped the platforms themselves.

Nathan Brawn

Strategy, Workflow Optimization & Operations

Adept professional with significant experience in private capital investments and corporate transformations, with hands-on experience in executive leadership roles driving operational value creation. In his previous roles as a private equity professional and a C-suite executive, Nate drove organizational transformation within growing companies through process improvement across sales, finance, operations, and supply-chain management.

As Chief Operating Officer and Chief Strategy Officer at Context Labs, Nate drove execution of commercial and capital strategy for sales and corporate development, contributing to over $80 million of multi-year customer acquisitions, supported by over $50 million of growth capital raised. As a Managing Director at BP Energy Partners, Nate worked directly with senior management teams to resolve business challenges with pragmatic solutions designed for quick adoption and impact. Prior to BP, Nate spent nearly a decade at MatlinPatterson, supporting the private equity firm's investment strategy to acquire and turn around financially distressed companies.

B.S. Finance & Accounting, Babson College

Matthew Berchtold

Digital Transformation & Solution Architecture

Accomplished executive and operator focused on translating complex operations and digital infrastructure into measurable EBITDA impact. Matt brings a rare combination of capital markets fluency, enterprise AI deployment, and asset-intensive operating experience — enabling rapid diagnosis and disciplined execution for sustained margin expansion.

As Chief Product Officer at Context Labs, an enterprise AI platform at the intersection of energy and digital markets, Matt built and managed 80-person cross-functional teams, helped secure a $55 million strategic partnership, and grew revenue to over $20 million ARR. Before that, Matt supported multi-billion dollar transactions at JP Morgan. Over more than a decade at BP, Matt managed critical infrastructure and delivered capital projects across some of BP’s most valuable assets, bringing operating discipline and execution rigor in high-risk, capital-intensive environments.

MBA Finance, MIT Sloan • B.S. Chemical Engineering & Economics, Northwestern

Todd Orr

Enterprise Architecture & Platform Engineering

Veteran enterprise architect with over twenty years designing and building software platforms across financial services, energy, and data systems — equally at home in a codebase or at the whiteboard, with deep experience in distributed systems, cloud-native architecture, and API integration, and hands-on work putting AI agents into production engineering.

As SVP of Engineering at Context Labs, Todd designed and built much of the core Immutably Platform — APIs, ingestion pipelines, analytics engines, provenance services — which became the company's primary commercial offering at over $20M ARR and supported a $55M strategic partnership, while he led a 50-person engineering organization. Earlier, as Principal Architect and VP at Citizens Bank, he modernized the technology and engineering culture of the consumer-banking platform group and led its Online and Mobile Banking platform transition under heavy regulatory constraints.

B.S. Information Technology, University of South Florida

Begin the Conversation

Let's Close the Gap

Whether you have a pressing operational problem, a backlog of data you can't yet act on, or simply want to explore what's possible, we'd like to understand your business and where software and AI can move the numbers that matter.